Quiksilver's Hometown Hoodies

Quiksilver's latest marketing stint jumps on one of surfing's most classic connections- hometown and hero. Think about it... San Clemente - Wardo, Cocoa Beach - Slater, Santa Barbara - Curren, Ventura - Reynolds. That's where Quiksilver jumps in, like they usually do.
Check out the collection here.

SEO for Twitter Content

There isn't much data on how to get your tweets ranked in Google's organic searches. But as anyone knows who has done SEO, there is a lot of trial and error to figure out what works when it comes to organic positioning.

The major search engines have a history of evolving their indexing capabilities to keep up with new types of digital content. First it was HTML text, then blog content, then multimedia files like videos, and more recently it was flash content. Now the search engines are indexing another type of content—tweets!

That’s right, for those of you who haven’t heard, it’s official—Google has reached an agreement with Twitter to show tweets in their search results. While previously, Twitter profile pages may have been surfacing in the listings, now individual tweets can show up as a unique listing.

So, what does that mean for marketers? Well, just like when new types of content have been added to the search indexes in the past and we’ve had to adapt our strategies to optimize for this new content, we’re going to have to do the same for tweets.

Get the full story at ClickZ

5 Marketing Megatrends You Can't Ignore

Most companies wait until a marketing megatrend is so obvious that it becomes a minimum standard, a non-differentiating tactic- So leveraging them does almost nothing for the brand. Case in point, who doesn't have a green message these days?

iMedia Connection has something to say about this...

Constant connectivity is a megatrend.

More and more, we are relentlessly connected to one another. We weren’t when I was a kid. We weren’t five years ago. But you can bet we’re not going to stop anytime soon.

Why? A new generation is growing up and entering the workforce in droves. The Millennial Generation is the largest this country has ever seen—bigger than the baby boomers—and it is the first generation that has grown up with technology and connectivity ubiquitous in their lives. To them, it’s all they’ve ever known.

I am incessantly networked, but I think something’s wrong with me. This massive new wave of population has no such hang-ups.

What these people do have are expectations borne of their condition. They live in an on-demand world. They know no other. Want a song? Download it. Want to know something? Google it. Want to tell Susie what Bobby said? Text it. Now, now, now.

Get the full story at iMedia Connection

Six Social Media Trends For 2010

In 2010, social media will get even more popular, more mobile, and more exclusive — at least, according to this Harvard Business Publishing article, which outlines a few of the trends emerging in social media.

In 2009 we saw exponential growth of social media. According to Nielsen Online, Twitter alone grew 1,382% year-over-year in February, registering a total of just more than 7 million unique visitors in the US for the month. Meanwhile, Facebook continued to outpace MySpace. So what could social media look like in 2010? In 2010, social media will get even more popular, more mobile, and more exclusive — at least, that's my guess. What are the near-term trends we could see as soon as next year?

Check out the whole article here.

Stereo Commercial

Best Surf Ad Ever?

Timing these photos must have taken an insane amount of patience. You have to appreciate what Dustin Humphrey has done for Insight's "Dopamine" campaign. Any one of these could be the best surf ad ever. Judge for yourself.

Chris Brogan At Oakley On Social Media

How should you use social media to market your surf/skate/snow brand?

In this video Chris Brogan advises about twitter and how it can be used to make your brand more authentic and build long term relationships with people.