SEO for Twitter Content

There isn't much data on how to get your tweets ranked in Google's organic searches. But as anyone knows who has done SEO, there is a lot of trial and error to figure out what works when it comes to organic positioning.

The major search engines have a history of evolving their indexing capabilities to keep up with new types of digital content. First it was HTML text, then blog content, then multimedia files like videos, and more recently it was flash content. Now the search engines are indexing another type of content—tweets!

That’s right, for those of you who haven’t heard, it’s official—Google has reached an agreement with Twitter to show tweets in their search results. While previously, Twitter profile pages may have been surfacing in the listings, now individual tweets can show up as a unique listing.

So, what does that mean for marketers? Well, just like when new types of content have been added to the search indexes in the past and we’ve had to adapt our strategies to optimize for this new content, we’re going to have to do the same for tweets.

Get the full story at ClickZ